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    • In the first of my Digital Marketing/Food analogies (OK, this might be the only one) I am going to look at the wonder of the humble egg (bear with me on this). Omelet, Benedict, Scotch; even the delicious boiled, eggs are superb. Having said that, eggs work even better as a binding ingredient, [...]

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      There was a time, not very long ago, when a company could do decent business without worrying about the internet. If they were a particularly large business, they might have had a simple website or an e-mail address. Yet by and large, marketing in those days was a simple matter. You put ads on the [...]

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      In simple terms, the digital marketing definition is given as promoting a brand or product via one or more forms of electronic media. It differs from traditional marketing due to the fact that digital marketing involves the use of methods that enables an organization to analyze their marketing [...]

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